
This initiative,sponsored by the Time Inc. unit of Time Warner involves advertising agencies: Essence, Fortune, Money, Sports Illustrated, Time and related Web sites to develop campaigns in the Detroit area. Visitors of their websites will be able to vote on this contest for their favorite campaign starting Monday.
Other agencies taking part in the contest are the Troy office of Leo Burnett, part of the Publicis Groupe, with a campaign starring a local celebrity and Kid Rock!